Wednesday 8th December 2021 How to commercialise a podcast Sophie Bailey Current Status Not Enrolled Price £99 Get Started Take this Course Course Content Expand All Module 1: Value Creation and Communication 4 Topics Expand Module Content 0% Complete 0/4 Steps Topic 1: Understanding your unique podcast value & ecosystem Topic 2: How to create a sponsorship deck and communicate your podcast vision Topic 3: Identifying potential sponsors and how to connect with them Topic 4: What is a podcast, what is it not and what’s next in podcasting Module 2: Advertising and Series Commissions 5 Topics Expand Module Content 0% Complete 0/5 Steps Topic 1: How to create, sell, price and plan an audio advert Topic 2: Real-life examples advertising Topic 3: How to create, sell, price and plan series commissions Topic 4: Real-life examples series commissions Topic 5: Creating packages Module 3: Podcasting SpinOffs & Business Models 3 Topics Expand Module Content 0% Complete 0/3 Steps Topic 1: Launching an event via your podcasting brand Topic 2: Case Study: The Edtech Podcast Festival Topic 3: Books, consultancy, paid-podcasts and memberships Module 4: Focusing Efforts 4 Topics Expand Module Content 0% Complete 0/4 Steps Topic 1: Applying Pareto’s 80/20 law to podcasting commercial activity Topic 2: Respecting your audience and podcast values when choosing partnerships Topic 3: Reviewing and retaining commercial relationships Topic 4: Go forth and reward your hard work