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How to launch a podcast (and your first episode)

Are you keen to start a podcast but don’t know where to begin? That’s exactly why we created this course to help you get started.

By the end of this self-paced course, you will know how to;

  • Define your podcast vision, content and format 
  • Refine your podcasting shopping list for must-have kit and software 
  • Understand your podcast audience and how to reach them 
  • Practically record, publish and distribute your first episode 
  • Increase your reach by building community, commercialisation, and spin-out activities


Why us?

Sophie Bailey quit her job and launched The Edtech Podcast on April 29th 2016, traveling around the world to interview over 300 leaders and change makers in education, technology, work-place learning and investment. This course consolidates all of her learnings over the last 5 years after starting the podcast from scratch. The Edtech Podcast has since had series commissions from the likes of Microsoft, Pearson, and Salesforce.Org, as well as launched its own festival, and grown to a peak monthly audience of 40,000+ downloads. Sophie is passionate about embracing new skills, making bold decisions, and audio as a communication and learning medium.

Ian Hurd has worked extensively in vocational training and HE, designing and delivering courses in music, audio and radio production. Ian now trains 100s of lecturers across the UK annually in effective course design and assessment, for UAL Awarding Body.

Since graduating from UCL Institute of Education, ranked #1 globally, with an MA in EdTech, Ian now applies this expertise in the design of hybrid digital learning experiences for clients including Future Foundation for London.

Driven by a passion for innovative digital learning, Ian crafts elegant and unique hybrid learning experiences that instantiate research, best practice and cutting-edge ideas.

Sophie Bailey

Ian Hurd

Why this course?

Get to the end of this course confident in creating your first podcast episode, with practical exercises and real-life examples to get you ready.

  • Self-paced course for anytime-anywhere learning, with lifetime access 
  • Created and delivered by a commercially successful podcast founder and host, and an expert learning designer and practitioner in the audio medium 
  • Covers all of the essentials of podcast creation and launch, with practical project work
  • Exclusive access to the free course community group to swap notes and engage in ongoing peer-to-peer learning and support
  • Covers the fundamental of podcast creation over 4 self-paced modules, containing succinct topics, worksheets and practical exercises to improve your confidence and workflow
  • Options for additional bespoke support for your podcast project

Who should take this course? 

  • Anyone interested in launching a podcast,  independent, or within an organisation. 
  • Anyone interested in leveraging the power of audio for learning.
  • Anyone who wants to launch a podcast on a boot-string, or who has slightly more budget to play with.
  • Anyone who is keen to start podcasting, but needs that final push. Is that you?

How much is it? 

Early-bird pricing. £100 gets you lifetime access to the course.

Contact us for bespoke consultancy on your podcast project. 

Course details

Each of the four modules come with handouts, exercises and access to the community group to support your learning.

Module 1: Defining your podcast vision

  • Topic 1: Defining your podcast vision and setting goals
  • Topic 2: Understanding your podcast audience and how to reach them.
  • Topic 3: Choosing your title, online community, and branding

Module 2: Getting started – planning, recording, and editing

  • Topic 1: What hardware and software do you need and how do you use it?
  • Topic 2: Planning an episode – research, confirming guests, interviews and scripts
  • Topic 3: Recording
  • Topic 4: Editing, post-production and finalising.  

Module 3: Launch and Distribution

  • Topic 1: Hosting platforms, Apple Podcasts, and Android
  • Topic 2: Increasing your reach: online communities
  • Topic 3: Increasing your reach: partnerships, and specialist media.

    Module 4: Growing your podcast

    • Topic 1: Your fears and how to overcome them
    • Topic 2: What’s next after launch? Things to consider
    • Topic 3: Commercialisation
    • Topic 4: Podcast Series, spin-offs and what’s next in podcasting.

    Got some questions before you sign up? Contact us here

    See you in module one!*